No Cheering in the Press Box ...

Sportswriter Larry Fitzgerald Sr. will be covering his son, Larry Fitzgerald Jr., in this weekend's Super Bowl. How can a parent not cheer for his son?

Rick Reilly of ESPN has one take.

Josh Levin of Slate takes another look.

Business of Super Bowl Ads

Besides watching the game, one of the best parts of Super Bowl Sunday is viewing the commercials. This year, NBC is expected to charge more than $3 million for some 30-second spots for pre-game and during the game. One of the best Web sites for tracking ad-buying trends leading up to the game is SuperBowl-Ads.com. The site has clips of upcoming ads, history of Super Bowl advertising, polls, costs and lists of top advertisers.